Seo Growth in 2012?

Has 2012 gotten off to a good start for you?  Are you on track to reach your goals? 

If you don't have the rankings, traffic and social media exposure that you need to create real growth, or if you have some questions on where your focus should be for maximum growth maybe it's time to get a little advice from a professional? 


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We are currently offering Business Growth Consultations.  No obligation.  We are here to review what you are doing and see what we think you could do a little differently to get better results.  This is my favorite part of my job.  I get to talk to (or email) people and find out what's going on with their business and offer solutions.  It kinda rocks.  I love examining what's working and what isn't and figuring out the next 3 things that need to be done to create some momentum and growth.

There has been a ton of shake-up and news lately - stay tuned for my next jam packed newsletter.

Have a fabulous weekend! 


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Ohhh, anyone going to watch the SAG awards?  My friend works there and got me a pass for the Red Carpet.  It's a blast to hang out and watch the celebs all do their thing on the Red Carpet.  Stay tuned, I may share a few pics in my next newsletter (so unrelated to SEO, I know, but it's still fun).  That is so far removed from the life I lead, its fun to have a little glimpse into it.  :)

Facebook Fan Page Can Improve Your Seo

The topic for this fine day: Facebook Fan Pages.

Fan Pages have more benefits than I can list in one email.  Let me list just a few:
1.    They boost your SEO
2.    They help you generate new leads and funnel people back to your site
3.    They allow you to tap into an audience that you may otherwise miss
4.    They allow you to engage Fans, which leads to more sales
5.    They allow you to join a conversation that is already happening - with or without you

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We recently requested proposals from competitors to see what others are charging and we got proposals ranging from $300 - $975!!  I was blown away.  My first thought was "wow I need to raise my prices" (we only charge $275) but then I realized I don't want to do that.  Keep my pages affordable is what allows me to get more people hooked up with killer Fan Pages.  So instead of increasing my prices, I went the other way and am offering a Fan Page at the discounted rate of $225 ($50 savings off our regular price)

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This is a limited time offer, only good until midnight October 20th.  So if you want to jump on this, do it soon!

There is one of three things you can do right now:
1.    Do nothing (but you may want to search for how many of your competitors are on Facebook and you'll see that you are missing out)
2.    If you already have a Fan Page, send me the link and I'll do a review and let you know if you are on the right track and are set up to have it act as a lead generation tool.
3.    You can order your Fan Page at the discounted rate and within 5 business days have a killer page working for ya!

SEO Rant

Which one of those statements is true for you?

I am willing to invest time or money to get top rankings.
I am not willing to invest time or money to get top rankings.

Which one of those statements is true for you?


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Not many things in life are black and white...but getting top rankings for your website is.

You either have them or you don't AND you are either willing to do something to get them, or you're not.

I think a lot of people fool themselves into thinking they will do what it takes and then when the times comes to invest the time or put up money, they don't follow through.

I don't mean to be too blunt, and I definitely don't mean to be offensive but I do want to be honest and hopefully get you thinking.

It's worth repeating.

You either have top rankings or you don't.
You are either willing to do something to get top rankings, or you aren't.

What is true for you and what does that truth mean to you, your business and your goals?

It has been said that inaction is action, in and of itself.  So, the question is - you are already taking action in some form, so are you taking the right action?

SEO may not be for you.  You may not want a lot of new traffic and leads and sales.  If that's the case, that's OK.


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But if you want or need traffic, leads and sales - then you need top rankings.

Not sure where that come from, but I guess that was my little rant for the day!  Stay tuned for more SEO tips.

3 Simple Questions

I wanted to ask you a favor.  I'm trying to get a feel for what my subscribers are looking for.  I want to be able to answer your questions and provide you with the info you are looking for you.

Would you be willing to hit reply and answer 3 really simple questions?  I'd appreciate it!

1. What is your biggest question related to SEO, or what topic interests you most? (Ex: links, social media, writing keyword rich text, just getting on the top of the engines, etc)
2. If you aren't currently doing SEO (either yourself or by outsourcing to a company), why not?
3. If I were able to demonstrate the value of SEO and show you the traffic that you have the potential to tap into, would you be interested in working with me?  (C'mon, can't blame a girl for asking!  I'd love the opportunity to earn your business and thought I'd just come right out and ask if that's a possibility)

I appreciate your time and your feedback.  I promise I'll compile all the answers and start addressing the questions and topics through my newsletter and Blog.

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Top SEO Rankings: Do You Have A Plan?

You need traffic to build a business. There are a lot of different ways to get traffic and hopefully your marketing plan includes many of those different strategies. Most online marketers agree that the foundation should always start with SEO. Regardless of what you do with paid traffic, you always want a stream of targeted traffic coming from the organic engines.

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So what are you doing to get that traffic?

And here's a question we never had to ask in the past....what are you doing to KEEP that traffic if you already have it?

While rankings were never something that were "owed" to you, in the past when you ranked well you could pretty much count on it continuing. These days that isn't the case. With Google targeting links, or duplicate content or lack of fresh content, there are plenty of ways a site that was sitting pretty could get knocked down.

It's getting harder to get rankings, but it's no less important to get rankings. So what is your plan to get and hold on to rankings?

I want to offer you 2 things today and I hope you'll take advantage of one or both of them...

1. Breaking The SEO Code is my downloadable book about SEO. It's less than $15 and it goes over SEO and social media. It's the perfect reference tool and at that price it's a no brainer. Whether you want to learn SEO or check up on work someone else did, this book is a comprehensive resource that includes lifetime updates (at no additional charge). If you own a site, you need this book. It's that simple.

2. If you don't have the rankings or traffic you need, if you don't have a plan for social media or fresh content, if you have any questions at all about your business - request a free consultation or proposal now. I'll review your site and help you come up with an action plan.

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There is no obligation with a consultation or proposal, but I ask you to seriously consider 2 things...

1. Be honest about your budget. You are under no obligation to outsource but if there is even a slight chance you need some help, you want a proposal that is tailored to your needs. If the budget you list is too high or too low, there is no chance that it'll work for you.

2. Please reply and acknowledge the proposal. I am not pushy. I don't harass people into doing business with me. But I do put a lot of time into the site reviews and proposals and want to be sure you received it, so I will follow up. I am looking for serious business owners that want to actually grow their business this year. I am prepared to share helpful information. But only if I know you will at least confirm you received it and let me know your thoughts and questions. You don't have to work with me - that's OK. But do seriously consider the info I share with you!

It's early in the year and NOW is the time to take action. Action may mean hiring someone, it may mean buying a book and digging into the work for yourself. Either option is fine. But inaction is not fine. Not if you want to grow your business. Think about it. Buy the book if it makes sense to you. Request a consultation or proposal if it makes sense to you. Reply with any questions if that is what you need right now. The only thing I ask is that you don't file this email away and do nothing. :)

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December SEO News

Topics Covered:
Facebook Marketing
Google Patent
SEO Tips
And more

One last thing: If you don't have a killer Facebook Fan Page with a custom tab (studies show fans grow 44% faster with a custom tab) now is the time to get one. Save $50 for a limited time. Email me for details.

As always, let me know if you have any questions!

SEO Case Studies

Real Results!

I wanted to take a minute to share some really cool results that real clients have gotten from SEO:

Check out this case studies and see for yourself the full impact of optimization.

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canfi.com
Before EcomBuffet: 0 top rankings
Now: 386 top rankings
"Ecombuffet has provided us with excellent results. We have seen a 200 % increase in booking via internet sites" - David Breithaupt

If you are interested in achieving results like these for your own site and aren't able to do the work yourself, please contact me to request a consultation or a proposal. I will outline how I can help you and what the costs would be. No obligation.

Can you afford not to find out how to improve rankings, traffic and sales?

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One final quote I wanted to share with you: "I attribute my success to this: I never gave or took an excuse" -- Florence Nightingale

16417 Lazare Lane, Huntington Beach, CA 92649, USA

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Secret SEO Tip To Spy On Your Competitors

Here's a quick and easy way to see what content your competitors (or even you) have for any given keyword phrase.

Once you know how much content you both have, you can create an action plan to build more content and beat them out!

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In your Google toolbar or the search box on Google.com type in:
=> site:website.com Keyword Here

So for example if you wanted to search CNN to see how many pages refer to election you would type: site:www.cnn.com election

Hope it helps you to spy on your competitor!

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The Importance of SEO in Todays Market

SEO has evolved and changed over the years (I've been doing this for over 10 years and have seen so much change sometimes my head spins). One thing that remains constant is the importance of SEO. Actually that isn't even entirely accurate. SEO continues to become more important.

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Back in the good old days, not everyone understood the importance of SEO so there was less competition. As more and more companies realize the importance and hire an SEO company, the competition continues to get even more fierce and the importance of getting listed in the engines is greater.

Now add the economy into the mix, and things really start to heat up.

As much as I hate to bring up the economy (we are inundated with talk of the economy all day long) I have to. Not because I want to add to the negative talk out there, but because the poor economy is actually playing an interesting role in how people search online. More than ever people are comparison shopping, so getting your site listed on top is even more crucial. You want to be one of the sites they consider when they are doing their comparison shopping. You also want to make sure your site is in tip-top form so that you can earn that business while they are doing their comparison shopping.

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Another interesting tid bit about people's shopping habits in this crazy economy: while people always look for a deal - they are now looking for who offers the best value and not necessarily the cheapest price. Rather than automatically lowering your prices like everyone does, why not try building up the value? Make yourself stand out from the crowd. Add some freebies in there and win them over with the value you offer!

So, the take away here?

1. Make sure your site is listed on top of the engines.
2. Make sure your site is a selling machine and prepared to convert your traffic into good old fashioned paying customers.
3. Consider bulking up your offerings to increase the value and make sure people feel it's a no brainer to do business with you.

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That's all for today. Stay tuned for a cool SEO trick that allows you to spy on your competitors a little bit!

Getting On Top Of The Engines With Twitter

SeoLover,

Real-time search is still a part of SEO and the relationship between social media and SEO continues to cement itself and become more important!

I am hearing a lot of questions and talk from people who don't know how to best take advantage of this new opportunity. I suggest you read my book for more details, but here is a summary of what you need to do:

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1. Get tweeting now, so you can start to build some history and get yourself in real-time search.

2. Tweet often and use keywords well (but never spam or bombard people with keyword stuffed text)
3. Include links in your tweets
4. Don't feed your tweets and Facebook status messages to each other anymore, go unique on each.

5. Create a Facebook Fan Page (with all the bells and whistles so you get the most out of it)

The first point above is the most important - if you aren't on Twitter you need to be. If you are already on Twitter, make sure you know what you are doing and make sure you are tweeting effectively.

If you need more traffic and exposure, then you need this: Best SEO Plugin for your website

...

Facebook Fan Pages - Do You Really Need One?

SeoLover,

You've heard all the buzz about Facebook. If you're like most people, you fall in one of two scenarios:

You are already excited and on board with it with a killer Fan Page
-or-
You are confused and don't know how to participate in the action.

I'm going to help with that confusion, in just a minute.

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There is no denying the importance of Facebook. We are seeing the numbers of users growing regularly and we are also seeing the amount of time spent on Facebook increasing. More importantly, we are seeing that people are proactively seeking out pages to "like" (become a Fan of) and people are starting to search for what they need in social media sites and not necessarily on Google or other search engines.

No this doesn't mean you should stop worrying about SEO, there are still hundreds of millions of searches each day but what it does mean is there is a section of your audience that you are missing out on if you ignore social media.

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A recent deal between Bing and Facebook also gives an advantage to pages that are "liked" in Facebook. Let me explain.

You can see if any of your friends have liked a page in the search results before you go to it. Pages that are liked will be promoted in Bing results.

That means if anyone "likes" your page and then one of their friends does a search on Bing relevant to you, the fact that their friend "liked" your page, gives it prominence on the page. That is not such a big deal when only a handful of people "like" you but it becomes more powerful when more and more people "like" your page.

For those of you that don't get know what it means to be "liked" I probably just confused you - don't worry. The point you need to understand is the ties between the engines and social media are getting stronger and it's no longer a matter of "should you get a Fan Page" - it's now - "what will I put on my Fan Page to make it really good".

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Optimization Step By Step

I have a ton (10 years worth) of SEO information floating around in my brain and sitting down to share the key points with you in an overview was actually a lot of fun. I hope you enjoy it as much as I enjoyed creating it.

Let me know if you have any questions as you read through the material. Also, I'd love to hear your thoughts so I welcome any feedback!

Stay tuned for SEO tips and advice and some really cool info about marketing in a tough economy.

You'll get your Social Media Strategy, Action Plan and 2011 Checklist tomorrow!

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