Facebook Fan Page Can Improve Your Seo

The topic for this fine day: Facebook Fan Pages.

Fan Pages have more benefits than I can list in one email.  Let me list just a few:
1.    They boost your SEO
2.    They help you generate new leads and funnel people back to your site
3.    They allow you to tap into an audience that you may otherwise miss
4.    They allow you to engage Fans, which leads to more sales
5.    They allow you to join a conversation that is already happening - with or without you

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We recently requested proposals from competitors to see what others are charging and we got proposals ranging from $300 - $975!!  I was blown away.  My first thought was "wow I need to raise my prices" (we only charge $275) but then I realized I don't want to do that.  Keep my pages affordable is what allows me to get more people hooked up with killer Fan Pages.  So instead of increasing my prices, I went the other way and am offering a Fan Page at the discounted rate of $225 ($50 savings off our regular price)

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This is a limited time offer, only good until midnight October 20th.  So if you want to jump on this, do it soon!

There is one of three things you can do right now:
1.    Do nothing (but you may want to search for how many of your competitors are on Facebook and you'll see that you are missing out)
2.    If you already have a Fan Page, send me the link and I'll do a review and let you know if you are on the right track and are set up to have it act as a lead generation tool.
3.    You can order your Fan Page at the discounted rate and within 5 business days have a killer page working for ya!

Google Algorithm Update

I recently received an email telling me that it's insulting that I act like I "know and am friends with" the people that subscribe to my newsletter. Since I never want to be insulting, let me start by saying:

Dear person I do not know, please find important and impersonal information below. If I knew you, I may say you would find this info helpful but since I don't know you, I would never presume to know what info you like....

OK, can't do it. Sorry guys, it's my style. I like people and I like my work, so I come across as <gasp> friendly and personable. Needless to say, she is no longer on my list to endure the blatant insults. :)

So now that I got that little rant out of the way (it's cloudy and cool this morning in Huntington Beach - seems like a perfect rant worthy morning), lemme share some info with you....

Google has made a bunch of algorithm changes recently (about 10) - which is not newsworthy in and of itself - they always make changes. I'll cover the other ones in my next newsletter. But there is one that is worth talking about now.

It seems freshness is good not only in baked goods but also in the engines (yep, another attempt at humor, don't tell my husband, he still doesn't get how funny I am!)

OK, back to Google freshness.... Here is a quote from them:

"As we announced just over a week ago, we've made a significant improvement to how we rank fresh content. This change impacts roughly 35 percent of total searches (around 6-10% of search results to a noticeable degree) and better determines the appropriate level of freshness for a given query."

So the take away? Keep content fresh! Hmmm, I think I've been saying that for years. It's becoming more important than ever. Especially if you are in an industry where things are changing and there are clear and strong trends - you want to keep feeding fresh content to the bots (resisting the urge to insert a really bad joke here about them eating fresh content and me preferring fresh bread!).

You are busy running your business and taking care of a zillion things but content addition needs to make your list of things to do - unless you are outsourcing. Someone needs to be adding high quality content to your site.

OK, this is a long one, so 2 last things and then I'll let you go.

A tip from PubCon: Matt Cutts said that Google was testing algorithms that determine how much content is available above the fold on your web pages. He cautioned that sites that have ads that obscure content could be in trouble. Check your site - do your website visitors see the content easily and readily on your site or is it obstructed by ads and other distractions?

Lastly, I wanted to remind you about (and shameless promote) my book:

Every day I get so many questions about SEO, social media, budget for SEO, Blogging and more. I realized that a lot of you may not know about my book Breaking The SEO Code.
For under $15 you can access to my book with all the step by step details on SEO, in-depth social media information and Blogging etc.

Who is this book good for:
1. Anyone that wants to do their own SEO on their site
2. Anyone that wants to understand SEO so they know if their current contractor is actually doing a good job or not
3. Anyone that wants one source of info they can trust on SEO, Blogging and social media
4. Anyone that knows a little about SEO but wants to know more

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SEO Case Studies

Real Results!

I wanted to take a minute to share some really cool results that real clients have gotten from SEO:

Check out this case studies and see for yourself the full impact of optimization.

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canfi.com
Before EcomBuffet: 0 top rankings
Now: 386 top rankings
"Ecombuffet has provided us with excellent results. We have seen a 200 % increase in booking via internet sites" - David Breithaupt

If you are interested in achieving results like these for your own site and aren't able to do the work yourself, please contact me to request a consultation or a proposal. I will outline how I can help you and what the costs would be. No obligation.

Can you afford not to find out how to improve rankings, traffic and sales?

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One final quote I wanted to share with you: "I attribute my success to this: I never gave or took an excuse" -- Florence Nightingale

16417 Lazare Lane, Huntington Beach, CA 92649, USA

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Facebook Fan Pages - Do You Really Need One?

SeoLover,

You've heard all the buzz about Facebook. If you're like most people, you fall in one of two scenarios:

You are already excited and on board with it with a killer Fan Page
-or-
You are confused and don't know how to participate in the action.

I'm going to help with that confusion, in just a minute.

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There is no denying the importance of Facebook. We are seeing the numbers of users growing regularly and we are also seeing the amount of time spent on Facebook increasing. More importantly, we are seeing that people are proactively seeking out pages to "like" (become a Fan of) and people are starting to search for what they need in social media sites and not necessarily on Google or other search engines.

No this doesn't mean you should stop worrying about SEO, there are still hundreds of millions of searches each day but what it does mean is there is a section of your audience that you are missing out on if you ignore social media.

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A recent deal between Bing and Facebook also gives an advantage to pages that are "liked" in Facebook. Let me explain.

You can see if any of your friends have liked a page in the search results before you go to it. Pages that are liked will be promoted in Bing results.

That means if anyone "likes" your page and then one of their friends does a search on Bing relevant to you, the fact that their friend "liked" your page, gives it prominence on the page. That is not such a big deal when only a handful of people "like" you but it becomes more powerful when more and more people "like" your page.

For those of you that don't get know what it means to be "liked" I probably just confused you - don't worry. The point you need to understand is the ties between the engines and social media are getting stronger and it's no longer a matter of "should you get a Fan Page" - it's now - "what will I put on my Fan Page to make it really good".

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