SeoLover,
You've heard all the buzz about Facebook. If you're like most people, you fall in one of two scenarios:
You are already excited and on board with it with a killer Fan Page
-or-
You are confused and don't know how to participate in the action.
I'm going to help with that confusion, in just a minute.
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There is no denying the importance of Facebook. We are seeing the numbers of users growing regularly and we are also seeing the amount of time spent on Facebook increasing. More importantly, we are seeing that people are proactively seeking out pages to "like" (become a Fan of) and people are starting to search for what they need in social media sites and not necessarily on Google or other search engines.
No this doesn't mean you should stop worrying about SEO, there are still hundreds of millions of searches each day but what it does mean is there is a section of your audience that you are missing out on if you ignore social media.
A recent deal between Bing and Facebook also gives an advantage to pages that are "liked" in Facebook. Let me explain.
You can see if any of your friends have liked a page in the search results before you go to it. Pages that are liked will be promoted in Bing results.
That means if anyone "likes" your page and then one of their friends does a search on Bing relevant to you, the fact that their friend "liked" your page, gives it prominence on the page. That is not such a big deal when only a handful of people "like" you but it becomes more powerful when more and more people "like" your page.
For those of you that don't get know what it means to be "liked" I probably just confused you - don't worry. The point you need to understand is the ties between the engines and social media are getting stronger and it's no longer a matter of "should you get a Fan Page" - it's now - "what will I put on my Fan Page to make it really good".
