Secret SEO Tip To Spy On Your Competitors

Here's a quick and easy way to see what content your competitors (or even you) have for any given keyword phrase.

Once you know how much content you both have, you can create an action plan to build more content and beat them out!

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In your Google toolbar or the search box on Google.com type in:
=> site:website.com Keyword Here

So for example if you wanted to search CNN to see how many pages refer to election you would type: site:www.cnn.com election

Hope it helps you to spy on your competitor!

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The Importance of SEO in Todays Market

SEO has evolved and changed over the years (I've been doing this for over 10 years and have seen so much change sometimes my head spins). One thing that remains constant is the importance of SEO. Actually that isn't even entirely accurate. SEO continues to become more important.

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Back in the good old days, not everyone understood the importance of SEO so there was less competition. As more and more companies realize the importance and hire an SEO company, the competition continues to get even more fierce and the importance of getting listed in the engines is greater.

Now add the economy into the mix, and things really start to heat up.

As much as I hate to bring up the economy (we are inundated with talk of the economy all day long) I have to. Not because I want to add to the negative talk out there, but because the poor economy is actually playing an interesting role in how people search online. More than ever people are comparison shopping, so getting your site listed on top is even more crucial. You want to be one of the sites they consider when they are doing their comparison shopping. You also want to make sure your site is in tip-top form so that you can earn that business while they are doing their comparison shopping.

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Another interesting tid bit about people's shopping habits in this crazy economy: while people always look for a deal - they are now looking for who offers the best value and not necessarily the cheapest price. Rather than automatically lowering your prices like everyone does, why not try building up the value? Make yourself stand out from the crowd. Add some freebies in there and win them over with the value you offer!

So, the take away here?

1. Make sure your site is listed on top of the engines.
2. Make sure your site is a selling machine and prepared to convert your traffic into good old fashioned paying customers.
3. Consider bulking up your offerings to increase the value and make sure people feel it's a no brainer to do business with you.

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That's all for today. Stay tuned for a cool SEO trick that allows you to spy on your competitors a little bit!

Getting On Top Of The Engines With Twitter

SeoLover,

Real-time search is still a part of SEO and the relationship between social media and SEO continues to cement itself and become more important!

I am hearing a lot of questions and talk from people who don't know how to best take advantage of this new opportunity. I suggest you read my book for more details, but here is a summary of what you need to do:

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1. Get tweeting now, so you can start to build some history and get yourself in real-time search.

2. Tweet often and use keywords well (but never spam or bombard people with keyword stuffed text)
3. Include links in your tweets
4. Don't feed your tweets and Facebook status messages to each other anymore, go unique on each.

5. Create a Facebook Fan Page (with all the bells and whistles so you get the most out of it)

The first point above is the most important - if you aren't on Twitter you need to be. If you are already on Twitter, make sure you know what you are doing and make sure you are tweeting effectively.

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...

Facebook Fan Pages - Do You Really Need One?

SeoLover,

You've heard all the buzz about Facebook. If you're like most people, you fall in one of two scenarios:

You are already excited and on board with it with a killer Fan Page
-or-
You are confused and don't know how to participate in the action.

I'm going to help with that confusion, in just a minute.

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There is no denying the importance of Facebook. We are seeing the numbers of users growing regularly and we are also seeing the amount of time spent on Facebook increasing. More importantly, we are seeing that people are proactively seeking out pages to "like" (become a Fan of) and people are starting to search for what they need in social media sites and not necessarily on Google or other search engines.

No this doesn't mean you should stop worrying about SEO, there are still hundreds of millions of searches each day but what it does mean is there is a section of your audience that you are missing out on if you ignore social media.

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A recent deal between Bing and Facebook also gives an advantage to pages that are "liked" in Facebook. Let me explain.

You can see if any of your friends have liked a page in the search results before you go to it. Pages that are liked will be promoted in Bing results.

That means if anyone "likes" your page and then one of their friends does a search on Bing relevant to you, the fact that their friend "liked" your page, gives it prominence on the page. That is not such a big deal when only a handful of people "like" you but it becomes more powerful when more and more people "like" your page.

For those of you that don't get know what it means to be "liked" I probably just confused you - don't worry. The point you need to understand is the ties between the engines and social media are getting stronger and it's no longer a matter of "should you get a Fan Page" - it's now - "what will I put on my Fan Page to make it really good".

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