Monday, January 16, 2012

Top SEO Rankings: Do You Have A Plan?

You need traffic to build a business. There are a lot of different ways to get traffic and hopefully your marketing plan includes many of those different strategies. Most online marketers agree that the foundation should always start with SEO. Regardless of what you do with paid traffic, you always want a stream of targeted traffic coming from the organic engines.



So what are you doing to get that traffic?

And here's a question we never had to ask in the past....what are you doing to KEEP that traffic if you already have it?

While rankings were never something that were "owed" to you, in the past when you ranked well you could pretty much count on it continuing. These days that isn't the case. With Google targeting links, or duplicate content or lack of fresh content, there are plenty of ways a site that was sitting pretty could get knocked down.

It's getting harder to get rankings, but it's no less important to get rankings. So what is your plan to get and hold on to rankings?

I want to offer you 2 things today and I hope you'll take advantage of one or both of them...

1. Breaking The SEO Code is my downloadable book about SEO. It's less than $15 and it goes over SEO and social media. It's the perfect reference tool and at that price it's a no brainer. Whether you want to learn SEO or check up on work someone else did, this book is a comprehensive resource that includes lifetime updates (at no additional charge). If you own a site, you need this book. It's that simple.

2. If you don't have the rankings or traffic you need, if you don't have a plan for social media or fresh content, if you have any questions at all about your business - request a free consultation or proposal now. I'll review your site and help you come up with an action plan.

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There is no obligation with a consultation or proposal, but I ask you to seriously consider 2 things...

1. Be honest about your budget. You are under no obligation to outsource but if there is even a slight chance you need some help, you want a proposal that is tailored to your needs. If the budget you list is too high or too low, there is no chance that it'll work for you.

2. Please reply and acknowledge the proposal. I am not pushy. I don't harass people into doing business with me. But I do put a lot of time into the site reviews and proposals and want to be sure you received it, so I will follow up. I am looking for serious business owners that want to actually grow their business this year. I am prepared to share helpful information. But only if I know you will at least confirm you received it and let me know your thoughts and questions. You don't have to work with me - that's OK. But do seriously consider the info I share with you!

It's early in the year and NOW is the time to take action. Action may mean hiring someone, it may mean buying a book and digging into the work for yourself. Either option is fine. But inaction is not fine. Not if you want to grow your business. Think about it. Buy the book if it makes sense to you. Request a consultation or proposal if it makes sense to you. Reply with any questions if that is what you need right now. The only thing I ask is that you don't file this email away and do nothing. :)

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